Event is in Danish
Nine out of ten Danish companies say that design strengthens competitiveness. However, far too few are exploiting its full potential, according to a new study, Design Delivers 2025, conducted by Megafon for the Confederation of Danish Industry and DDC – Danish Design Centre.
Design is an important ingredient when companies need to develop attractive solutions and products that are competitive now and in the future. The study also shows that companies that use design as an integral part of their business strategy experience the greatest impact in terms of increased bottom line, among other things. Today, 28% of Danish companies are now reaping the full benefits.
